187 meg daily active users (and counting!) are opening Snapchat 20 times a solar day to bank check out Snaps from friends, celebrities and brands. And while many still think of Snapchat as a platform for disappearing videos, y'all tin can likewise use it to create and share lasting content with Snapchat Memories.

With this feature, you tin can explore a searchable history of your Snapchat posts, and archive awesome content to employ again on Snapchat or another social platform.

In this post, nosotros'll walk you through Snapchat Memories and the Flashback Memories characteristic, and share some tips for using this characteristic to build your make and audience on Snapchat.

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What are Snapchat Memories?

Snap Memories are Snaps and Stories that you lot can opt to relieve for later rather than assuasive them to self-destruct. Y'all tin can open Memories at any time to view, edit, send, or repost this saved content.

What are Flashback Memories?

Flashback Memories are like anniversaries for your Snap Memories. That means if yous added a Snap to Memories on July one, 2017, it will appear every July i as a Featured Story, prompting you lot to share information technology every bit a Flashback.

They're automatically generated, so you don't need to practice anything to get them—only check in on your Memories to come across if y'all have a Flashback that day.

Flashback Memories are pleasant reminders of content you were sharing in past years, and yous might be surprised by what pops up!

Unless you're a robot, you probably can't remember every absurd video or funny photo you lot've posted, but Snapchat does. And like a trusty pal, they're hither to remind you of the good times.

How to use Snapchat Memories

Snap Memories are automatically enabled in your account, which makes using this characteristic easy.

To open up Memories, swipe upwardly from the camera screen. Individual saved Snaps volition announced as rectangles, and saved Stories will appear in circles. Coil through all your saved posts, or employ the search feature to find specific Snaps.

When you tap the search bar, you'll come across your Memories organized by categories and locations, allowing yous to narrow downwardly what you're looking for. Snapchat likewise has a smart search filter, which allows you to search for keywords like "sunset" or "food" to observe item Snaps.

How to salvage Snaps and Stories to Memories

You can save Snaps to Memories before or after posting.

To save an individual Snap before posting, press the download button (in the bottom-left corner of the screen) to save it to Memories or your photographic camera curlicue.

snapchat memories

To save a Snap or Story to Memories after its been posted, navigate to your Profile icon by tapping the top-left corner of the screen.

Press the download button side by side to the My Story icon to salve the entire Story to your Memories.

snapchat memories

Or save private Snaps by borer the My Story icon. This will brandish all the Snaps inside that Story.

Tap on each Snap yous desire to save to aggrandize it, and and so tap the download button (at present in the bottom-right corner of the screen) to add together it to Memories.

snapchat memories

Keep posts that followers have sent you by saving them (or taking screenshots) and calculation those to your Memories binder.

How to automatically save Snaps and Stories to Memories

You can as well ready your account to automatically save all your content to Memories.

Become to Settings, so Memories.

Click on My Story Posts and modify the default setting from "Don't salvage my Story Posts" to "Memories."

snapchat memories

You tin also cull to relieve all content to your camera roll as well equally Memories. This is a adept thought for brands, particularly if you lot plan to share Snapchat content to other platforms like Instagram or Twitter. It also serves as additional fill-in so y'all never accept to worry about losing an amazing mail service.

To salve to your camera scroll, tap the Save Push button setting, so select Memories & Camera Roll.

flashback memories

How to repost Snaps and Stories from Memories

To repost a Snap or Story, swipe upward from the camera screen to run across all your saved Memories.

Tap on the Story or Snap you want to repost to open up information technology, then hold your finger downwards on the screen to open upwardly the card.

From at that place, you tin select Send Snap to add it to your Story.

How to create new Stories from Memories

You tin can also create a new Story entirely from Memories, recombining content from unlike days or Stories. This can be a fun way to create themed content, all featuring a particular production or type of postal service, or share a journey that lasts longer than 24 hours in a single Story.

From the Memories screen, tap the checkmark icon in the top-right corner and then select the saved Snaps or Stories you want to share.

In one case you lot've selected all the posts you desire to include, tap the circle with the plus sign at the bottom of the screen to generate a new Story. It volition be saved in the Stories tab of your Memories screen, so yous can find it (and add together to it) later.

From there, you lot can export this Story to save or post on other social platforms, or share it with your followers by tapping Send Story.

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Get the free guide correct at present!

flashback memories

How to make Memories private

If you lot want to salvage Memories but keep them subconscious from your followers or friends, y'all tin motion them to My Eyes Merely. This way, they won't appear when yous're scrolling through your Memories screen.

To move Memories, follow the same steps as higher up for posting Memories as a new Story: tap the checkmark icon and so select the Snaps you lot'd like to make private.

Then tap the lock icon to add them to My Optics Merely.

The first fourth dimension you add a Snap to My Eyes Simply, yous'll be prompted to create a four-digit passcode for security. Y'all'll be required to enter the passcode every time you open up the My Optics Only binder, which is attainable through the Memories screen.

flashback memories

Brand sure you choose something that you can call back (or write it down), because there's no way to recover it!

If yous forget your passcode, those Memories volition be gone for good. Snapchat takes secrets very seriously.

You can always chose to make these Snaps and Stories public again. Simply open them in My Eyes Simply, agree your finger down on the screen, and select "Remove from My Eyes Only" when the option appears.

If you want all your Memories to be saved as private, you can fix that preference in your Settings. But select "Salvage to My Optics Only by Default."

How to post content created exterior of Snapchat to Memories

Snapchat Memories allows you to share content created outside of the platform with your followers, by importing photos and videos from your camera roll.

When you swipe upwards to open Memories, you'll meet a tab called "Camera Roll." Tap and hold a photo or video you want to share, then tap "Send Photograph" to add information technology to your Story.

flashback memories

If yous've created smashing posts for Instagram or another platform, this allows you to import them easily and share them with your Snapchat followers besides. Information technology tin too assistance yous build your audiences on other platforms.

How to use Flashback Memories

Snapchat Flashback Memories are bachelor to you whenever you have a Memory on the current date from a previous year.

Don't run into any Featured Stories? That just ways you don't take a Retentiveness with an anniversary today.

When you have a Flashback memory, you lot can edit, share or relieve it. Edit it to add new stickers, filters or other flair if y'all want to wearing apparel it upward a little. After all, it'south an ceremony political party.

From there, you tin can tap Send Story to brand it public, or tap Save to Stories if you don't want to share it immediately. This will add it to your Stories tab and allow you to easily find and post it later on.

Keep in mind that Flashback doesn't utilise to Snaps and Stories that you lot've made private by calculation them to your My Optics Only folder.

If you'd like to disable this characteristic, you can plow it off in your Settings. But nosotros recall it's pretty fun, and nosotros've got a few ideas for putting it to employ!

Tips for using Snapchat Memories and Flashback Memories

Simply browsing through your old posts in Memories might spark some new creative ideas for how to put those videos and photos to use. Merely nosotros've also got some suggestions for how to apply Memories and Flashback to grow and engage your audience.

Celebrate how far you've come

Flashback Memories are fabricated for celebrations. After all, they're anniversaries! Chances are, you'll see Flashbacks that remind you of how far yous've come as a brand. At some point, you might even see your first-always mail on Snapchat!

Sharing those with your audition is a bang-up manner to acknowledge your long-fourth dimension followers and show them how you've grown together. They likewise help connect new followers with your brand story, and provide the authenticity and backside-the-scenes intimacy that Snapchat users love.

Combine Memories into new stories

The 24-hour lifespan of a Snap used to hateful that you could only tell one-24-hour interval stories.

Sharing details from a longer project, or photos from a multi-day trip, meant separate Stories that were disconnected and hard to follow.

With Memories, yous can pull together those posts and create a fresh new Story from them.

If y'all're about to release a new product, you tin can assemble a Story of all the work that led up to it. If you lot're jubilant a team milestone, search your Memories for photos and videos of your team at work to share the story of your achievements.

Considering Memories lets you pull in content from your camera gyre, you can fifty-fifty include posts from other social networks, or user-generated content that y'all've screen capped and saved.

Recombining your content keeps it fresh, adds new context, and helps you tell deeper stories nearly your brand.

Repurpose seasonal content

Did you brand a bully holiday video ii years agone? Maybe y'all've forgotten all about it, but Flashback volition remind you.

The date-specific characteristic is helpful because information technology works as a prompt; that ways you'll never miss the hazard to repost an crawly Quaternary of July video because you didn't recall of it until July five.

Sharing these posts once again tin can help fill up in gaps in your social media content calendar, and you tin brand them experience fresh with new stickers or filters.

Save and reuse promotional offers

Do you use Snapchat to share discount codes with your followers? Memories tin aid yous go along rails of your promotional posts.

In one case you've put in the work to create those promotional Snaps, salve them to Memories so you can share them once again the adjacent time you want to drive sales.

Export content to share on other platforms

Memories lets y'all easily consign your content and upload to another platform. Dissimilar your camera roll, information technology's organized by theme and easy to search, and so you can use it like an archive of your posts.

If you're always at a loss for what to share with your followers on Facebook or Instagram, your Memories will provide a treasure trove of ideas. It might even help yous go more Snapchat followers.

Videos and photos that got a lot of date on Snapchat are probable to perform well on other platforms too, so give them a chance to live out their full potential.

At present that you've mastered this characteristic, you're set up to reminisce with your Snapchat audience. Happy trails down Memories lane.

Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business organisation.